July 1997

Market Niches; Gimme One! Now! But How?

Last issue I took most of this space to discuss some tactical measures businesses could take to respond to the extremely difficult competitive conditions in the snowboard industry. I went on to say in what may have seemed like an after thought that none of those measures mattered if you didn’t have a way to compete. That […]

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Winter Resorts and Snowboarding; Why Does It Seem Like an Arranged Marriage?

Resorts, Snowboarding

The Medici family of Italy rose to commercial prominence during the renaissance at least partly because of their ability to make or receive payments in widely dispersed geographic locations. Lacking a wire transfer system, they arranged marriages between family members and other prominent merchants in commercial centers that gave them the ability to move money or

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