November 2003

Snowboard Company Business Models and Core Retailer Problems; A Basic Incompatibility?

“They may put me out of business and they can’t even put a wax on a board!” said the snowboard retailer about the Zumiez down the street. I talked to him enough to know that he wasn’t kidding and he wasn’t being sarcastic and he wasn’t just trying to make a point. After a bunch of

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