The Enthusiast Cycle; Lessons From the Scuba Diving Industry
Yes, the scuba diving industry. Maybe nine months ago Fran Richards, former VP at TransWorld and somebody whom I consider one of the best intuitive marketing guys in action sports, called me up and said, “Hey Jeff, I’ve given your name to the guys at the Dive Equipment Manufacturers Association!” “Uhhhhh, thanks Fran, that’s great, I […]
The Enthusiast Cycle; Lessons From the Scuba Diving Industry Read More »