November 2004

“Hey Look! Real Retailer Numbers!” What’s to Learn From Them?

For a while now, I’ve been carrying around in my back pocket the National Sporting Goods Association’s 2004-2005 Cost of Doing Business Survey. I have no idea why they call it that since it obviously doesn’t contain any numbers from either 2004 or 2005.   Well, never mind. They do it every other year and collect

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