April 2005

Look! New Brands. That’s Great! Or These People Are Crazy. Or Both.

Probably both. It’s not like brands haven’t been coming and going for years beyond count in skateboarding. Historically, there have been two categories of new brands. The first was the truly new company started by some skaters who wanted in on a burgeoning industry that just happened to be something they loved. The second were the new brands […]

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