November 2010

Making Changes in a Difficult Market; Orange 21’s Sept. 30 Quarter and Nine Months

Orange 21 (Spy Optic) is one of my favorite brands for a couple of reasons. First, over the last couple of years they’ve worked themselves through some really tough issues, making difficult decisions when required. And they’ve had to do it during the recession. Second, for better or worse they’re public. We get to see the numbers, actions, and […]

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