November 2012

Skullcandy’s September 30 Quarter; This is Going to Get Interesting

Since Skullcandy went public, I’ve characterized the bet they are placing as “whether or not you can be cool in Fred Meyer.” I’ve also asked if coolness is enough of a market differentiator in a product which, especially at the lower end, is increasingly something of a commodity. And finally, I’ve wondered if Skull can have any

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Let’s Review; Lessons for Being in the Winter Sports Business

Well, here we are in the middle of a new snow season. Among the things people are probably thinking about are: “It can’t be any worse than it was last season.” That seems statistically likely to be correct.   “What am I going to do with last year’s product?” Probably something brands and retailers are both still thinking

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