April 2014

The Economy, Value of Brands, and Relationship between Brick and Mortar and Online

I went to the Snowboard Industry Conference. I had fun. I learned stuff. I talked to people. I drank beer. I made a speech. Uh, I made the speech before I drank the beer just to be clear. During that speech there were three pieces of information I want to pass on to you. It’s not that the rest of the speech

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PacSun’s Annual Report and Quarter: Improvement, But More Needed

PacSun’s 2013 fiscal year ended February 1, 2014, and that’s the year we’re discussing here. You can review the 10K yourself here. I’d like to start with CEO Gary Schoenfeld’s mention in the conference call of the “…four key pillars of our overall strategy.” They are, he says:  “…our commitment to showcasing distinct brand identities derived from the

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