A few reports ago, I opined that while Zumiez owned the action sports space in the mall, the relatively small size of that niche and the evolution of the market to youth culture or fashion or whatever you want to call it was going to require Zumiez to move beyond it to achieve their growth […]
“We’ll Go Anywhere Our Customers Give Us Permission to Go;” Zumiez’s Quarterly Report Read More »
The improvement in Skull’s financials for the quarter ended March 31 is clear on both the income statement and balance sheet, though the company still reported a loss. You can see the 10Q here. Skull, as you may recall, is focused on building the brand by aggressively reducing off price sales, being cautious with distribution, taking
Skullcandy’s First Quarter: Signs That the Strategy is Taking Hold Read More »
It was a lot of years ago when I first started reminding you not to focus just on your gross margin percentage, but your gross margin dollars as well. Then, in 2009, with the recession in full swing, I got all excited about Gross Margin Return on Inventory Investment (GMRII) after Cary Allington at Action Watch
What Does the Data on Our Target Market Say About Your Business Strategy? Read More »
As usual, SPY had the courtesy to file its 10Q with the SEC about the same time they did their conference call, making my job easier and my analysis more timely. You can see the 10Q here. Sales for the quarter ended March 31 rose 2% from $9 to $9.2 million compared to the same quarter
SPY’s Results for the Quarter; Operating Income Rises, but Interest Expense is a Killer. Read More »
There’s a lot I like about The Buckle. I don’t find time to cover them every quarter, but whenever I visit one of their 450 stores, I am impressed with how they’ve merchandised their owned (34% of revenue) with purchased brands together. My sense is that they give credibility to the brands they carry, not the
The Buckle Annual Report: Less Online, More Brick and Mortar Focus? Read More »