February 2015

Berrics Consumer Report

You know, I always assumed/took for granted that skateboards you bought at Walmart or other large discount chains were not too good. I have to admit though that sometimes I thought to myself that maybe they weren’t a bad idea for a first deck if somebody was starting out. To be clear, I’m way too

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Mobile! Mobile! Mobile!

In some recent speeches and articles, I’ve been highlighting the growing importance of mobile to brands and retailers. I thought I’d been pretty aggressive in suggesting how important it has become (and is increasingly becoming), but I think I’ve probably been understating the case. Now, I’ve stumbled (thank you fabled research department) on an article/presentation

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