So, in a market where your customer may value the experience more than the product, how do you know that your product improves their experience? How do they find out it will? Why should they associate your product with the experience? What, exactly, is the experience you are improving? Let me tell you a story […]
Camp Chairs as a Game Changer; Supporting Your Customer’s Experiences Read More »
Kering’s report for the quarter ended September 30 included almost no information on Volcom and Electric. No analysts asked questions about either brand, but that’s pretty standard. Historically, there’s been enough in the slides and prepared remarks that I can use some simple math to figure out things are going, but not this time. Here’s
Kering Reports on Volcom and Electric, Kind Of Read More »
My family has a beach house on Long Beach Island, New Jersey. I’ve been going there since I was a kid and still try to get back most summers. It’s where I learned to surf (I know- New Jersey surf? We work with what we’ve got). Anyway, I was back there in September and as
Kohl’s New Retail Experiment Read More »
In the retail and economic environment we’ve got right now and given the results of some of its competitors it’s kind of hard to complain about a company that put 10% of revenue to the net income line in the quarter that ended August 1st. Revenues were pretty much the same as in last year’s
Not Much Happened But That’s Not So Bad; The Buckle’s Quarter Read More »
It was last December when A&F’s long time CEO was “resigned” by its board of directors. I posted a link last winter to an article about how that came to happen. Here’s that link. That’s not to say he had complete responsibility for what went wrong at A&F. But, as the article made clear, it’s
Another Industry Turnaround Continues; Abercrombie & Fitch’s Quarter Read More »
While I’m quite sure you should no longer be segmenting your customer group strictly by age, it’s still true that somewhere between a lot to many or even most of them are coming from the so called millennial generation. So what think and how they’re doing matters to us. For many of them, the Great
Why Are Millennials Still in the Basement? Read More »