August 2016

VF’s June 30 Quarter: It’s Not Easy Out There for Anybody

After the results we’ve seen from VF in previous quarters and years, this quarter’s can only be characterized as disappointing.  Just goes to show you how difficult the market is right now.  They’ve got lots of company. Total revenue rose just 0.75% to $2.445 billion.  VF ended the quarter with 1,461 brick and mortar stores

VF’s June 30 Quarter: It’s Not Easy Out There for Anybody Read More »

The Potential Downside of Successful Brand Building in an Online World?

Branding, they tell me, is all about building a relationship between a customer and a brand.  That customer, theoretically, will have a bias towards your brand that encourages less consideration of alternatives, more purchases and, hopefully, less price sensitivity.  That’s the theory anyway. It was, most of us would probably agree, a pretty good theory. 

The Potential Downside of Successful Brand Building in an Online World? Read More »