I’ve spent some years now listening to everybody bemoan Amazon’s impact on retail. Sometimes, it almost sounds like they believe that if there was no Amazon, everything at retail would be fine. As I’ve written, that’s not the case. Here’s an excellent article from somebody who agrees with me. It repeats some of […]
Why It’s Not Just Amazon’s Fault Read More »
As usual, the Agenda trade show, Long Beach version, was held July 13 and 14. What was unusual was that it was followed, on Saturday the 15th, in the same space with the same brands attending, by its first consumer show. Having no intention of spending three whole days in the Long Beach Convention Center,
Agenda’s Got a Consumer Agenda Read More »
Running an active outdoor business right now feels like a game of Whack-a-Mole. There’s too much retail- right size yours. Whack! Create product that can be meaningfully differentiated from competitors. Whack! Careful on that distribution. Whack! Manage your inventory and expenses cautiously. Whack! Figure out e-commerce without cannibalizing brick and mortar. Whack! Lower growth economy.
Damn- Turns Out the Customer Is Always Right- More Than Ever Before Read More »
In early 2015, I wrote “The Evolution of Marketing & the Future Retail Model.” It’s held up pretty well. In describing that retail model, I hypothesized about how pop-ups might be used. “Retail presence might be in pop up tents, in vans or trucks, on blankets at beaches, in a lift at a ski resort,
A Follow-up on Pop-ups- Popping Up in Interesting Ways Read More »