So, I don’t know what’s going to happen this afternoon, much less five years from now. Without comment, I just want to direct your attention to this article/presentation by the BBC. Just go to this link, hit “TAP HERE” and start reading, scrolling and watching. I’m sure some of this is going to happen. I’m […]
Retail Futures: Robo Shops? Read More »
Perhaps I bring the most value to the industry when a reader sends me something they think is important but that they don’t want to be directly associated with. And they figure, “Send it to Jeff! He’ll publicize anything.” Most of the time, they’re right and this is one of those times.
Core Versus More; A History of the Surf Industry Read More »
We believe in the power of brands. We have to. In action sports/active outdoor, there are very few “moats” around products. That is, there are few distinguishing product features not based on marketing that are sustainable and even long-established brand names run into difficulties holding onto their market positions. Witness Nike’s current struggles. Years ago,
Maybe Not Being a Brand Is a Brand Read More »
During the last couple of years, I’ve written some articles pointing to the emergence of 3D printing, urging you to at least be aware of the trends even if we agreed it wasn’t going to rock your world today. I wrote about it here, here, and here.
3D Printing Finally Taking Off? Read More »