March 2019

Recession as Part of Your Strategy: Zumiez’s Results for the Year Ended February 2nd

Zumiez

Let’s go right to something Zumiez CEO Rick Brooks says at the end of the conference call on their results. “…our goals [is to] continue to grow the profitability of the business from [an] operating profit perspective.  Now of course if we have recession we’ll go backwards and we’ll see competitors go away across the […]

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“More of the Same” is Not the Way to Prosper When Change in Retail is Rampant: Big 5 Sporting Goods.

Big 5

I don’t cover Big 5 every quarter.  However, their 10K for the year ended December 30, 2018 requires some discussion.  They seem to be flailing in the emerging retail environment and seem reluctant to respond to all the changes.  They are betting that their old strategy will continue to work. It appears I’m not the

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