May 2019

Emerald Exposition’s Results, SIA and the Trade Show Environment

Emerald Expositions, Trade Shows

Emerald and SIA are kind of, for now anyway, joined at the hip due to their ownership/continued involvement in the Snow Show.  They are both trying to respond to profound changes in the active outdoor market that are changing their business models.  I thought I might kill the proverbial two birds with one stone and […]

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Increasing Snowsports Participation: Are We Asking the Right Questions?

Snowsports

For years bordering on decades, we’ve wrung our hands over the issue of increasing participation.  There’ve been programs and research and money spent. Maybe without those programs things would be worse.  But so far, they don’t seem to have moved the needle the way we want. We’ve got financial, demographic, and climatic factors in the

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