June 2019

Is There Value in Reporting Comparable Store Sales? Zumiez’s Quarterly Results

Zumiez

A couple of years ago Zumiez stopped reporting comparable store sales changes and started reporting just comparable sales changes.  That is, they no longer told us how their brick and mortar stores were doing in isolation from ecommerce. They were one of the leaders in making this change.  Now, it’s how most retailers report.  Their […]

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How VF Keeps Doing It: Size, Flexibility, Diversification, Disciplined Management Processes, Balance Sheet

VF Corp. (Vans, Reef, North Face)

VF’s secret sauce isn’t secret.  It’s just hard to do.  Executing the strategy takes leadership, a quality team, organizational consensus, and a certain level of confidence and perhaps willingness to fail to take advantage of uncertain times. You’ve probably realized that every company needs those things.  So let’s take a deep dive into how VF

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