jeff

Maybe Not Being a Brand Is a Brand

We believe in the power of brands.  We have to.  In action sports/active outdoor, there are very few “moats” around products.  That is, there are few distinguishing product features not based on marketing that are sustainable and even long-established brand names run into difficulties holding onto their market positions.  Witness Nike’s current struggles. Years ago,

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Not Too Bad, But Not Too Good. And Generally Uninformative. Globe’s Annual Results

Globe is no more immune to economic conditions than any other company.  But what I’ve always liked about them is they seem to be in touch with reality and have a positive attitude about it.  They haven’t always been right (me neither) but they’re not slow to realize when something should change and in making

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