jeff

The Potential Downside of Successful Brand Building in an Online World?

Branding, they tell me, is all about building a relationship between a customer and a brand.  That customer, theoretically, will have a bias towards your brand that encourages less consideration of alternatives, more purchases and, hopefully, less price sensitivity.  That’s the theory anyway. It was, most of us would probably agree, a pretty good theory. 

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Good Things Happening at Spy.

You may remember that until a few months ago Spy, as a public company, was releasing the usual filings and I was analyzing them.  But they stopped releasing them and, though still public, its shares are now traded on the OTC pink sheets under the symbol XSPY. As I wrote every quarter, I always liked

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