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All About Outdoor & Action Sports: VF’s Quarter

That the outdoor and action sports segment (OAS) of VF’s business is critical to its overall success is pretty obvious from the numbers. Total company revenue for the quarter rose 8% from $2.22 to $2.4 billion. OAS revenue rose 16% from $1.1 to $1.28 billion. OAS generated more than 53% of the quarter’s total revenues. OAS revenue experienced “…double-digit […]

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$800 Sneakers

My research department sent me “The Key to Selling an $800 Sneaker” from the Wall Street Journal.  Personally, I’m not in the market for any of those, but I thought the article said a few interesting things. The first interesting thing is that there is such a thing as an $800 pair of sneakers. Even more

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Can the Golden State of Mind Take Hold? PacSun’s First Quarter

Though PacSun still reported a loss in the quarter ended May 3, the income statement improved compared to the same quarter last year. Sales were up 2.9% from $166.4 to $171.1 million. The increase was the result of comparable store sales being up 3% compared to last year’s quarter. The average sales transaction was up 6%, though the

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Skullcandy’s First Quarter: Signs That the Strategy is Taking Hold

The improvement in Skull’s financials for the quarter ended March 31 is clear on both the income statement and balance sheet, though the company still reported a loss. You can see the 10Q here. Skull, as you may recall, is focused on building the brand by aggressively reducing off price sales, being cautious with distribution, taking

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