What Does the Data on Our Target Market Say About Your Business Strategy?
It was a lot of years ago when I first started reminding you not to focus just on your gross margin percentage, but your gross margin dollars as well. Then, in 2009, with the recession in full swing, I got all excited about Gross Margin Return on Inventory Investment (GMRII) after Cary Allington at Action Watch
What Does the Data on Our Target Market Say About Your Business Strategy? Read More »