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Zumiez Reports Its Year and Quarter- But Let’s Try a Different Approach for Different Times.

Zumiez reported their results for the year and quarter ended February 1st on March 12th.  Great quarter and year.  But about a week after their fiscal year ended, the impact of the pandemic on the economy became apparent.  For all retailers who sell directly to the consumer, in our industry or not, the world is

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Keep Calm and Carry On

  The poster with the slogan was issued in 1939 by the British.  We don’t have anybody bombing our cities or threatening to invade us- exactly- but the coronavirus is a national challenge with social, financial and health related impacts unlike anything most of us have experienced.  I’m not sure I’m overstating it to say

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Fewer Brands Simplifies Management but Means Bigger Bet on Each Brand: VF Corporation’s Quarter

VF continues to manage its brand portfolio consistent with its strategic imperatives.  Before moving onto the financials, we’ll take a look at their decision to divest their occupational work brands.  It’s consistent with other brand decisions they’ve made.

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