jeff

Orange 21 Revises Its Mary J. Blige Licensing Deal; It Will Terminate Early

On July 18, Orange 21 (Spy Optic)  amended its licensing agreement with Rose Colored Glasses (Mary J. Blige’s company). The amendment provides “…for an earlier expiration of the Company’s license to sell Mary J. Blige (“MJB”) branded sunglasses (the “License”) on March 31, 2012.” For this, they paid Rose Colored Glasses $1,000,000 at signing and issued a

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Trade Shows Re Re Re Re Re Visited; I Got an Idea. A Couple Actually. Hope One is Good.

Since ASR closed, and before that actually, we (well, me at least) have been struggling to figure out the role of trade shows as the economy, technology, and the industry changed. How do you get retailers to attend shows (paying them isn’t a good long term strategy)? Should consumers be involved somehow? What sports and products should be

Trade Shows Re Re Re Re Re Visited; I Got an Idea. A Couple Actually. Hope One is Good. Read More »