Don’t know how many of you saw this (I missed it for a while), but back in June, Skullcandy signed a licensing agreement with Sonomax to use its technology in Skullcandy’s headphones. Here’s the press release on the agreement and some information on Sonomax. The direct to consumer web site for Sonomax product is here. As far as […]
Skullcandy Licensing Agreement with Sonomax Read More »
It’s not like I look to the New York Times for all my good industry advertising and promotion ideas. Still, once in a while, they come up with something that gets me thinking. Their “Presto Instant Playground” article is one such idea. You may have to register to read it, but it won’t cost you anything. “During a
Popup Playgrounds; An Intriguing Marketing Idea Read More »
VF released its earnings and had its conference call back on July 21, but the 10Q was only released August 10th. The results, as you probably already heard, were good. Revenue for the quarter was up 15.4% to $1.8 billion and net income rose 16.2% to $130 million. They accomplished this with a gross margin that fell
VF’s June 30 Quarter Results; Pretty Impressive Read More »
The first thing to say is thanks to SIMA for making this study happen and to Leisure Trends Group for doing the research. We don’t get access to near enough industry and market data. As I’m not a member of SIMA, I don’t have access to the complete study. I’m working with the “Media Highlights” package that
The 2010 SIMA Retail Distribution Study Read More »
As I walked around the Agenda Trade Show last week, I saw a lot of people sitting across tables from each other in the booths obviously doing business. That is the definition of a successful trade show. The sample of company executives I talked too seemed to confirm that. People were surprised by the number of buyers.
The Agenda Trade Show, U. S. Open, and Other Trade Show Comments Read More »
On July 18, Orange 21 (Spy Optic) amended its licensing agreement with Rose Colored Glasses (Mary J. Blige’s company). The amendment provides “…for an earlier expiration of the Company’s license to sell Mary J. Blige (“MJB”) branded sunglasses (the “License”) on March 31, 2012.” For this, they paid Rose Colored Glasses $1,000,000 at signing and issued a
Orange 21 Revises Its Mary J. Blige Licensing Deal; It Will Terminate Early Read More »
Since ASR closed, and before that actually, we (well, me at least) have been struggling to figure out the role of trade shows as the economy, technology, and the industry changed. How do you get retailers to attend shows (paying them isn’t a good long term strategy)? Should consumers be involved somehow? What sports and products should be
Trade Shows Re Re Re Re Re Visited; I Got an Idea. A Couple Actually. Hope One is Good. Read More »
Never thought I’d be looking to Dick’s for that. Dick’s, which has been around since 1948, had revenue of $4.9 billion in 2010 from 525 stores. The 444 Dick’s stores are around 50,000 square feet each though there are some two level ones that go up to 75,000 square feet. The 81 Golf Galaxy stores are between 13,000
Tilly’s started in 1982 with a single store in Orange County, California. The company name is World of Jeans & Tops, but it does business as Tilly’s. It was founded by Hezy Shaked and Tilly Levine. As of April 30 2011, they had 126 stores in 11 states averaging 7,800 square feet each. They filed last week for their
Tilly’s is Going Public- A First Look at Their Registration Statement (S-1) Read More »
Skullcandy filed another amendment to their S-1 today with many of the blank spaces from the previous iterations of it filled in as the next step in their initial public offering. It appears they postponed it due a rough patch in the market. Smart. They list the maximum offering price as $19 a share. They are
Skullcandy: The IPO is Moving Forward Read More »