Yes, the scuba diving industry. Maybe nine months ago Fran Richards, former VP at TransWorld and somebody whom I consider one of the best intuitive marketing guys in action sports, called me up and said, “Hey Jeff, I’ve given your name to the guys at the Dive Equipment Manufacturers Association!” “Uhhhhh, thanks Fran, that’s great, I […]
The Enthusiast Cycle; Lessons From the Scuba Diving Industry Read More »
Ain’t business grand? You’ve got a choice of something over 100 snowboard brands to sell in your shop. ‘Course, 20 of them will be gone by the time the snow melts and next year there’ll be 35 new ones. Delivery, not to mention service, is uncertain. Some of those new companies will be only as real as the
Buying Smart; Selecting Among Snowboard Brands Read More »
If your typical day is a series of disruptions and interruptions like that of many small business owners, then you may find yourself having difficulty controlling your business and knowing with certainty where you stand on a day to day basis. All businesses face challenges. Those challenges are most easily met if focused on early. What starts out
Purposeful. In a word, that’s how I’d describe the show. There was the quiet hum of business being done and if the aisles weren’t as full as I’ve seen them in the past, and the noise level was somewhat subdued, it was because the booths were full of people focused on doing business. Sure, I miss the good
China, Small Brands, Inventory; Visions from Vegas Read More »
Two issues ago, I suggested one possible future for the skateboard industry that I really don’t want to see happen, but which we all have to consider. Last issue, I suggested some questions you needed to ask to figure out the financial impact on your company. This issue, let’s drill down one more level and
By the Numbers; The Impact of Price and Margin Changes Read More »
Store One I would guess the girl was 14. She was at this big box sporting goods store with her parents picking out a board, boots and bindings. She didn’t say much and was following her parent’s lead. Their credit card I suppose. It isn’t easy, you know, to hang around through the whole sales process-
Watching the Big Box Selling Process; Thoughts for the Specialty Retailer Read More »
Apologies to the Alka Seltzer people for bastardizing one of their old advertising slogans. It just sort of sprang into my head the moment I saw Dwindle’s announcement on their Chop Chop Wood Shop. I assume it occurred to somebody that the name might be offensive to the Chinese, but this is probably just some form of
Chop Chop, Fizz Fizz, Oh What a Morass It Is! Read More »
“They may put me out of business and they can’t even put a wax on a board!” said the snowboard retailer about the Zumiez down the street. I talked to him enough to know that he wasn’t kidding and he wasn’t being sarcastic and he wasn’t just trying to make a point. After a bunch of
Snowboard Company Business Models and Core Retailer Problems; A Basic Incompatibility? Read More »
You started it because it was going to be fun. You were younger- a lot younger. And perhaps just a bit naïve and optimistic. You didn’t know what it was about margins that made everybody think they were gross, but what the hell. If you could hang with your friends, do what you loved and have a few beers
Now What? The Established Shop Owner’s Dilemma Read More »
Last month, I wrote about surviving a downturn, suggesting that this wasn’t just a downturn but a fundamental change in industry structure, requiring a change in the way successful companies competed. This month, I’d like to be more specific about how I see the industry evolving. It’s perhaps a bit pompous to do this, because my
One Possible Future; An Industry Model for Skateboarding Read More »