The snowboard industry is changing so quickly that I find myself looking back at articles that haven’t been published yet and wondering if I’ll agree with what I wrote by the time it’s in print. When Adidas buys Salomon, Quicksilver buys Mervin, Elan talks about putting its own name on a board, and Nike makes a
Snowboard Industry Evolution; Is It the Survival of the Fattest? Read More »
It’s conventional wisdom that smaller companies are having an especially tough time meeting their financial needs, or even surviving, in the snowboard industry shakeout. It’s so conventional it’s taken for granted; even chanted like a mantra at times. And it’s true. But why exactly? What are the specific changes in the financial operating environment of smaller companies that’s
The Financial Impact of Consolidation; Why Is It So Hard on Smaller Companies? Read More »
Last issue I took most of this space to discuss some tactical measures businesses could take to respond to the extremely difficult competitive conditions in the snowboard industry. I went on to say in what may have seemed like an after thought that none of those measures mattered if you didn’t have a way to compete. That
Market Niches; Gimme One! Now! But How? Read More »
The Medici family of Italy rose to commercial prominence during the renaissance at least partly because of their ability to make or receive payments in widely dispersed geographic locations. Lacking a wire transfer system, they arranged marriages between family members and other prominent merchants in commercial centers that gave them the ability to move money or
Winter Resorts and Snowboarding; Why Does It Seem Like an Arranged Marriage? Read More »
I guess you can start by congratulating yourself. Though the snowboarding industry is still relatively small ($800 million at wholesale?) it’s continuing to grow at a rate most industries can only dream of and is clearly here to stay. You’ve been a part of that. But now, you are face to face with the results of
Now What Do We Do? Living With the Industry’s Success Read More »
Many snowboard companies came to Las Vegas this year knowing in their heads it could be tough to get orders, but hoping in their hearts that oversupply in all product areas wouldn’t stifle retailers’ demand for new, branded product. There are prominent exceptions, but a month after the show, it looks like some heads were right
Orders; I Got to Get Some Orders! The View From Las Vegas Read More »
Don’t get too comfortable. This is a short article that won’t take long to read. It’s a direct result of that moment in Vegas when I finally decided I wasn’t dreaming and that there actually were a bunch of new snowboard brands and new factory capacity. What makes it even worse is that some of these companies appear
How a Brand Makes Money In the Snowboard Business Read More »
This is the industry. Snowboarding. Some are in it to make a buck, some because they love the sport and just want to make a living doing what they love. Occasionally, the two collide and the golden rule prevails; the one with the gold makes the rules. When there’s a business lesson to be learned that might help some
Hard Learned Lessons; You Can Do Everything Right and Still Get Screwed Read More »
Last year when somebody said to me “Write about US market conditions” it was easy. You could think of the US, Japan and Europe as distinct markets and approach the trends in each accordingly. But overcapacity and the slowing of growth have made that harder, and the interdependence of the three markets has become much more obvious.
US Market Conditions and the Globalization of Snowboarding Read More »
Last month in this space I suggested a simple system for tracking your financial results with the goals of having better control and being able to react to surprises. If you use it for, say, six months, you are going to have some good information that will have helped you manage your shop. The next step, which
Minding Your Own Business; How’s Your Shop Doing? Read More »