It was not supposed to be 14 degrees in Seattle. But it was and we needed an extra space heater to try and keep the pipes from freezing. Diane (my wife- 37 years. Starting to look like it might work out) ordered one from Target and had a coupon for same day delivery (the Target […]
This Can’t Be Happening- An Online Shopping Experience Read More »
Moosejaw, Wikipedia tells us, “…is an online and brick and mortar retailer specializing in outdoor recreation apparel and gear for snowboarding, rock climbing, hiking, and camping. The company was founded in 1992 by Robert Wolfe and David Jaffe, two longtime friends who chose to sell camping equipment instead of becoming wilderness guides. [3] Moosejaw is
MooseMart- the Moosejaw Store on Walmart Read More »
Mary Meeker is a venture capitalist focusing on the internet and new technologies. She’s a partner at the VC firm of Kleiner Perkins Caufield & Byers. Every year, Mary offers up her Internet Trends report in the form of slides. This year, it’s 294 slides long, but I’m asking you not to be put off
Quality Information on the Internet and Ecommerce Read More »
I want to introduce you to a web site I subscribe to called Wolf Street. It’s free and you can sign up for emails if you want. Here’s the link the chart below comes from. You don’t have to read Wolf’s article to follow what I’m discussing, but you might take a look at it.
Retail Jobs, the Internet, and the Role of Customer Service Read More »
I wouldn’t quite characterize this as an article as much as random musing about some internet experiences I’ve had. I can’t wait to see what I write. My microwave broke. Not so much broke. The door wouldn’t latch so I couldn’t use it unless I stood there and held the door closed. Not particularly practical.
Internet Related Issues for Retailers and Brands to Think About Read More »
Branding, they tell me, is all about building a relationship between a customer and a brand. That customer, theoretically, will have a bias towards your brand that encourages less consideration of alternatives, more purchases and, hopefully, less price sensitivity. That’s the theory anyway. It was, most of us would probably agree, a pretty good theory.
The Potential Downside of Successful Brand Building in an Online World? Read More »
It has been an element of faith that the days of print advertising were ending and we’d all be making our advertising and promotion buys online. I still expect print to be in a long term decline, but I just read a pretty persuasive article that talks about the decline of online advertising and the
Online Advertising: Is the Bubble Bursting? Read More »
In some recent speeches and articles, I’ve been highlighting the growing importance of mobile to brands and retailers. I thought I’d been pretty aggressive in suggesting how important it has become (and is increasingly becoming), but I think I’ve probably been understating the case. Now, I’ve stumbled (thank you fabled research department) on an article/presentation
Mobile! Mobile! Mobile! Read More »
I went to the Snowboard Industry Conference. I had fun. I learned stuff. I talked to people. I drank beer. I made a speech. Uh, I made the speech before I drank the beer just to be clear. During that speech there were three pieces of information I want to pass on to you. It’s not that the rest of the speech
The Economy, Value of Brands, and Relationship between Brick and Mortar and Online Read More »
My Aunt Jenny died maybe 12 years ago at the age of like 97. I helped clean out her house and one of the things I saved was her egg beater. It was made by the Dazey Manufacturing Company in St. Louis. I don’t know if it’s 60 or 90 years old. The company is out of business. I