Jarden (K2, Ride)

As you know, Jarden is a big, multi brand company that did $6 billion in its last complete year. They’ve got over 100 brands including Crock Pot, First Alert, Coleman, and Mr. Coffee. They also own K2, Ride, 5150, Planet Earth, and Volkl and that’s pretty much why we are interested in the company, though I think […]

Whenever VF comes out with its earnings, we all gather around to see if we can find anything about how Vans and Reef are doing. But when Jarden, who owns a winter lineup of brands that includes Atlas, Full Tilt, K2, Ride, Line, Little Bear, Madshus, Marker, Morrow, Tubbs, Volkl and 5150, we don’t even notice. Wonder

      For the longest time, I thought about K2 as a ski and snowboard company. But that’s ancient history. They call themselves a “premier branded consumer products company” and divide their business into four segments: Marine and Outdoors ($407.6-million in 2006 sales), Action Sports ($421.4-million), Team Sports ($383.4-million), and Apparel and Footwear ($182.3-million). That’s a bit