Pacific Sunwear (PacSun)

PacSun’s April 30 Quarter; How Long for the Strategy to Get Traction?

While CEO at Pacific Sunwear, Sally Frame Kasaks took some appropriate tactical actions. The problem, I conjectured at the time, was that she just didn’t “get it” when it came to the youth culture market/action sports market. Gary Schoenfeld, when he became CEO, knew that PacSun’s success ultimately depended on its ability to reconnect with its core […]

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I Wonder if PacSun Might Carry Hard Goods; And What Would Zumiez Think?

Just for a moment, hypothetically, let’s think about PacSun’s turnaround strategy, whether it might make sense for them to start carrying hard goods, and how other companies might react. PacSun’s Strategy That PacSun is in the middle of a turnaround is hardly disputable, if only because their management has characterized it that way. And in my

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PacSun Oct. 31 Quarter Results: New Strategic Focus From New CEO

Okay, so I finally hold in my hand both the transcript of the conference call and the actual quarterly report filed with the Securities and Exchange Commission. I’ve read them and cogitated on their meaning and finally have a couple of things to say that maybe somebody besides me will find interesting. The most interesting stuff

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PacSun Quarter and 9 Months Ended 10/28/06- Good Tactics. What’s the Strategy?

         Pacific Sunwear’s (NASDAQ: PSUN) official SEC filing isn’t out yet (I’m writing this November 26 because I love working Sundays), but I’ve read the press release, reviewed the associated financial statements for the quarter and nine months ended October 28, and listened to the conference call. Let’s look at the numbers first, and then

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