I walked out of ASR feeling positive about skateboarding and its market and will discuss why below. Still, when things look too good to be true, it’s been my experience that they usually are and I’m as susceptible to the hype as the next person. Let’s start, then, with this cautionary tale from Edward Chancellor book “Devil […]
Let me start by telling you, in no particular order, some things you already know. 1) Margins on hard goods suck, but carrying them draws customers in and legitimizes you as a skate retailer. 2) Truth be known, hard goods from different brands are pretty much the same. You may have some brand loyalties, but
I hold in my hand the Transworld Skateboard Buyers Guides from 1999 and 2000. Everything you could possibly want to know about decks, trucks, wheels, and bearings are in these guides. Well, okay, Transworld exercises some discretion in which brands make it into the guide and which don’t. All the product from each brand isn’t necessarily
Public Wisdom, Maybe; Comparing the 1999 and 2000 Buyers Guides Read More »
I girded up my loins (you’d think doing that would hurt) and sat down to research this story, fully expecting to have to visit dozens of web sites and to check each of them out utilizing my infuriatingly slow web connection. My web connection is, indeed, infuriatingly slow, but it looks like there may be
Skateboards on the Internet; “You Can Get Anything You Want…….” Read More »
This article sort of took shape the Monday the show ended. In the first place, I was flying back to Seattle on an Alaska Airlines MD80, which didn’t exactly put me in a positive frame of mind. Second, thanks to the ticket to the Sunday evening Gallas party Jeff Cutler gave me, I was suffering from the
Thoughts From the Action Shoe Retailer Show; Opps- Did I Get That Wrong? Read More »
Long, long ago in an industry far, far away (cue the heroic music), the sale of moss-covered, three-handled family gradunzels* had taken off. Now, gradunzels had been around for a long time, and they were manufactured by a dedicated group of companies, the founders and owners of which had been among the earliest users of
Sam And The Gradunzel-Eating Monster; It’s (hopefully) a fairy tale. Read More »
When a market gets hot, people start companies. Where the capital costs and entry barriers are low, they start more rather than less. When there’s enthusiasm for the industry and the lifestyle, they often start them for all the wrong reasons, and without adequate or any business planning. It looks like easy money, but it usually isn’t.
Building a Business; Issues for Would be Skate Entrepreneurs Read More »
Originally, it was enthusiast driven. People started companies because it was an important part of their lives and they wanted to be part of what was happening. It wasn’t just about a sport- it was an attitude and a lifestyle. At first bigger companies in related sports weren’t interested because the market wasn’t large enough. When they got
Future History; What’s the Price of Success Read More »