It’s funny how the fundamentals of business never change. Three years ago at the Surf Industry Conference in Cabo, I facilitated a panel of people from the skateboard industry because skate was going off and the surf guys thought skate was going to have them for lunch or something. Then skate sales plummeted though, happily, they are […]
The Basis of Competition; How Do We Sell More Stuff? Read More »
Yes, the scuba diving industry. Maybe nine months ago Fran Richards, former VP at TransWorld and somebody whom I consider one of the best intuitive marketing guys in action sports, called me up and said, “Hey Jeff, I’ve given your name to the guys at the Dive Equipment Manufacturers Association!” “Uhhhhh, thanks Fran, that’s great, I
The Enthusiast Cycle; Lessons From the Scuba Diving Industry Read More »
In previous articles, going back to when skating was growing like the proverbial weed, I’ve talked about issues related to a downturn. Things like expense control, if you should sell your business, characteristics of a maturing market, cash flow management, the impact of a recession, and the potential impact of foreign competition. Given the continuing, current conditions
How to Survive a Downturn And Take Advantage of the Opportunity It Represents Read More »
This article sort of popped full formed into my brain at the TransWorld Snowboard Industry Conference at Whistler in April. It happened in an elevator. A kid carrying a skateboard got in (Shows you what kind of lousy winter it was in Whistler). As the door closed, I asked him how often he replaced his deck. He said, “I’ve
Strategic Planning; Questioning Our Most Cherished Assumptions Read More »
Okay, let’s review the rules. 1) The consumer eventually gets what they want to the extent the market is capable of providing it. 2) Companies do whatever they perceive will give them a competitive advantage, or at least let them survive. 3) The less real differentiation there is among products in the same product
China- Whether We Like It or Not. What’s to Do? Read More »
We were looking at a recession before the September 11 attacks on the World Trade Center and the Pentagon and the tragedy raised the possibility (certainty in the minds of many) that the recession would be longer, deeper or both then it would otherwise have been. Economic activity has already rebounded since its nadir in the
It’s old news, of course, that we’ve gotten to the point in this industry where probably north of eighty-five percent of the snowboards sold come from a handful of brands, mostly made by ski companies with the usual exception. And if that concentration is not how we’d like it to be, it’s how it almost always
“Hey! How Come You’re Still Around?” Conversations With Survivors Read More »
1980- Michael Porter, the Harvard strategy Guru published Competitive Strategy. In it, he discusses how industries change, and how companies have to change, as they transition from growth to maturity. I want to look briefly at what Porter says stereotypically happens during this transition and see how it applies to the winter resort business. Like all
A Good Snow Year Does Not Make Us Heroes of Management; A Minor Reality Check Read More »
Here we all are, back from ASR and boy are we excited. More brands, more excitement, hype, orders, deals, three page ads in Skate Biz. People can’t get enough of skateboarding There’s nowhere for business to go but up, and it’s got to be even better next year. Unless, of course, it’s not. As a business
Sell!? Maybe It’s Time to Think About It Read More »
Okay, what was I doing at the Ski Industry Summit (formerly known as Ski Week) and why am I writing about it for Snow Biz? Anybody got a problem with some early season turns in Vail when there’s hardly anybody here? Didn’t think so. Also, there was an open bar each night. But aside from the
I Think I See a Plan. News From the Ski Industry Summit Read More »