I knew about this article on the Wavestorm $100 surfboard before it ever came out. In some ways, it’s old news. Less expensive surf boards of various constructions and materials have been popping up for years now, and the Wavestorm isn’t new. I guess the genie was out of the bottle around the time Clark […]
Sell the Experience, Not the Product: The Wavestorm Board Read More »
Most of you are probably aware that the Surf Industry Summit took place in Cabo starting about 10 days ago. The keynote speaker on the first night was Quiksilver founder and Chairman Bob McKnight. His speech was somewhat controversial. The text is available on Shop Eat, Surf, but only if you’re an Executive Member. I’m
The Surf Industry and Bob McKnight’s Conference Speech: Points of Contact Read More »
It’s Friday evening, my wife is out of town, and a friend sent me this article from May 20 announcing the debut referenced in the title. I’ve had a glass of wine and think I’m going to break a rule and have another one as I write this. Or more. God knows what I’ll end up saying. If you
Whether to Laugh or Cry; Tommy Hilfiger Debuts Surf Line Read More »
The first thing to say is thanks to SIMA for making this study happen and to Leisure Trends Group for doing the research. We don’t get access to near enough industry and market data. As I’m not a member of SIMA, I don’t have access to the complete study. I’m working with the “Media Highlights” package that
The 2010 SIMA Retail Distribution Study Read More »
Concrete Wave sent out a press release February 21 announcing the first longboard tradeshow in New York City on March 11. I didn’t think about it much at first, but as some time passed, a few questions occurred to me. The first was, “Why does longboarding need its own trade show?” Maybe it doesn’t need it, but
Thoughts on a Longboard Trade Show Read More »
The other day I was reading Vanity Fair. That’s a little weird. But my wife gets it, and one of the highlighted cover stories was “Surfing the World’s Giant Waves.” I enjoyed it and learned a little more about surfing history. Still, I was a bit surprised to find the story there. The mag was full of high end fashion
Accidental Encounters with Two Magazines and Market Evolution Read More »
Part of my weekend was spent reading Phil Jarratt’s excellent book, Salts and Suits; How a bunch of surf bums created a multi-billion dollar industry…and almost lost it. Phil has worked in surf publishing and the surf industry for more than 35 years, including five years as the head of marketing in Europe for Quiksilver. He seems
An Insider’s History of the Surf Industry; Good Reading! Read More »
I grew up spending all my summers on Long Beach Island, New Jersey. That’s where I learned to surf. And just before anybody makes the comment yes, the surf is generally lousy and for anything really good we have to pray for hurricanes and a change in the prevailing south winds. We still have a family beach
A Tale of Two Surf Shops. Kind Of. Read More »
After my post on SIMA’s 2008 retail study yesterday, I got curious about the percentage changes quarter over quarter it implied. The Media Highlights gave me total core sales for the year and the percentage of sales in each quarter. SIMA gave me the same information for 2006. The rest of the calculations are mine and I used
Here’s a Chart Worth Seeing Read More »
As I said in the last issue of Boardsport Source, the way companies choose to compete in the action sports industry and, I suppose, in most industries, is largely responsible for the maturing and consolidation of fast growth industries. Ask the skate and snow people. People way smarter than I have acknowledged that surf’s time will come.
Hard Truths about the Action Sports Business; Use Them to Make Lemonade from Lemons Read More »