On June 10 Emerald, the publicly traded company that runs trade shows including Surf Expo and Outdoor Retailer and owns Shop Eat Surf announced they were going to issue $400 million in convertible preferred stock. Like every company in our industry, Emerald is impacted by the pandemic, and is seeing already existing trends in its […]
Emerald Raising $400 Million and OR Goes Digital. Read More »
When we do get through the virus and at least some of the economic disruption, I’m wondering what the trade show environment might look like. It had already been changing and it seems pretty clear those changes are going to accelerate.
Speaking of Things That Might Change: Trade Shows and Emerald Expositions Read More »
The first thing you think when you walk into the show is what an incredibly great idea it was to consolidate The Snow Show with Outdoor Retailer. The second thing you think is, “What took them so long?” I imagine the answer to that is quite a soap opera. The next thing I thought was
Thoughts from Outdoor Retailer/Snow Show Read More »
Emerald and SIA are kind of, for now anyway, joined at the hip due to their ownership/continued involvement in the Snow Show. They are both trying to respond to profound changes in the active outdoor market that are changing their business models. I thought I might kill the proverbial two birds with one stone and
Emerald Exposition’s Results, SIA and the Trade Show Environment Read More »
There is a certain level of irony in my having left the Outdoor Retailer/Snow Show in Denver last Friday as the temperature was approaching 60 degrees and come home to Seattle where, today- so far (still coming down hard)- there’s three plus inches of snow on the ground and the temperature isn’t projected to get
Trade Shows in General, Denver, SIA, ShopTalk, and Other Random Musings Read More »
I’m back from the first combined Outdoor Retailer/Snow Show trade show in Denver. The most impactful thing I brought back from the show was the flu. You guys who had dinner with me Thursday night- let me know if you got it. You know, last year I came home from Denver with what turned out
Trade Shows and Scooters Read More »
In the past, I’ve been more than willing to criticize trade shows, suggest changes, and express our mutual uncertainty as to what the role of trade shows should be and how they should perform that role. Even recognizing that the winter Long Beach Agenda typically has lower attendance than summer, I was surprised at the
Agenda Was Kind of Slow Last Week Read More »
As you probably know, Emerald Expositions (EE) is the owner and manager of Surf Expo, Outdoor Retailer, and now what was formerly SIA’s Snow Show. Overall, they operate over 50 shows as well as other events. They’ve grown by acquisition, and expect to continue to do so. Their shows are in many industries and include
Trade Shows Trade shows were created to bring buyers and sellers, that is brands and retailers, together to do business. Everything else that goes on at trade shows, beneficial as it may be, has been secondary to that goal. But there are fewer smaller retailers and fewer retailers overall. The consensus is that the number
As usual, the Agenda trade show, Long Beach version, was held July 13 and 14. What was unusual was that it was followed, on Saturday the 15th, in the same space with the same brands attending, by its first consumer show. Having no intention of spending three whole days in the Long Beach Convention Center,
Agenda’s Got a Consumer Agenda Read More »