It was nice to walk to the Snow Show the second day when it was actually snowing. I think I’m completely acclimated to Denver, though I do miss playing blackjack with friends. And I still get confused when one of the people who works at the convention center says, "How are you today, sir? Have a […]
Notes on SIA’s Denver Show and Thoughts on the Trade Show Slog Read More »
Among the things I liked at Agenda, the one I liked the most was Shmooza Palooza, the jobs fair jointly sponsored by Agenda and Malakye.com. 500 people preregistered for it and it was busy every time I looked in. It’s great to sell a few more T-shirts or another snowboard, but it’s even better to help
It’s Tradeshow’s Season. I Started with Agenda, But I’m also Thinking About SIA. Read More »
Well, what a long strange trip it’s been. It was just about a year ago that the demise of ASR was officially announced. Since then, as the trade show environment has evolved and people have worked to figure out how to adapt, I’ve written a few times about trade shows. Here, here, here, here, here, here, and
The New LAUNCH LA Trade Show; I Wondered When This Was Going to Happen Read More »
I had occasion to be in Vegas on business while Interbike was going on. The company I was working with was exhibiting there, so I took the day to wander around the show. I’d never been to Interbike before. There was something different about this trade show from all the others I’d ever been to. It took me a
Lessons From Interbike: Focus In or Focus Out Read More »
As I walked around the Agenda Trade Show last week, I saw a lot of people sitting across tables from each other in the booths obviously doing business. That is the definition of a successful trade show. The sample of company executives I talked too seemed to confirm that. People were surprised by the number of buyers.
The Agenda Trade Show, U. S. Open, and Other Trade Show Comments Read More »
Since ASR closed, and before that actually, we (well, me at least) have been struggling to figure out the role of trade shows as the economy, technology, and the industry changed. How do you get retailers to attend shows (paying them isn’t a good long term strategy)? Should consumers be involved somehow? What sports and products should be
Trade Shows Re Re Re Re Re Visited; I Got an Idea. A Couple Actually. Hope One is Good. Read More »
IASC and BRA did a great job putting on the annual skateboard industry conference this week at the Doubletree in Orange, CA. The attendance was good, the subjects all worthy of attention, and the beer sponsor much better than last year. Credit also has to go to Steve Van Doren and Vans for providing some food, some
Notes from the Skateboard Industry Conference and Hotel Lobby Bowling Event Read More »
Concrete Wave sent out a press release February 21 announcing the first longboard tradeshow in New York City on March 11. I didn’t think about it much at first, but as some time passed, a few questions occurred to me. The first was, “Why does longboarding need its own trade show?” Maybe it doesn’t need it, but
Thoughts on a Longboard Trade Show Read More »
Before my friends at SIA get too cocky over the title, they should know I’m referring to our industry’s current business environment as well as the show. Granted, I was a bit of a slow convert to the move from Vegas to Denver, and I still miss playing blackjack with friends, but overall I’m glad they
Thoughts on the SIA Show in Denver- It Doesn’t Get Any Better Than This Read More »
Apparently, if you get a whole bunch of retailers who need to buy stuff together with the brands they want to buy from there’s still every reason to have a big old trade show. Maybe, in fact, the bigger the better. The more brands and retailers, assuming they are the right brands and retailers, the more
Surf Expo; The Report of the Death of Trade Shows is Greatly Exaggerated Read More »