Posts

What Keeps Jeff Bezos Up at Night- And Why What He’s Doing Should Keep You Up.

To my mind, Amazon’s biggest strategic advantage is that they started without brick and mortar retail.  The business was built for ecommerce and then, using the systems and data they’ve developed, they could look at brick and mortar making sure to have the right number of stores in the right places configured in the right way.  To put it another way, their brick and mortar business, whatever it turns out to be, supports their ecommerce.  With existing brick and mortar retailers, it’s the other way around.

As regular readers know, I’ve called the “omnichannel” the word that legacy brick and mortar retailers use to put a positive spin on the fact that, unlike Amazon, they have the wrong number of stores in some of the wrong places configured the wrong way.

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Amazon’s Retail Plans

It’s all the Lydians’ fault.  The Lydians were a people who lived in what’s now Eastern Turkey in the second millennium BC.  Herodotus, writing around 450 BC, tells us this about them:

“…the Lydians lived their lives in a way not dissimilar to the Greeks.  So far as we know they were the first people ever to strike gold and silver coins, and to use them: the result was the invention of shopping.”

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Let’s Not Just Blame Amazon

The Amazon Effect is given a lot of blame for the lousy and, some say, deteriorating retail environment.  I gather it was a topic of conversation at the recently completed Surf Industry Summit at Cabo.

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