Mobile! Mobile! Mobile!
In some recent speeches and articles, I’ve been highlighting the growing importance of mobile to brands and retailers. I thought I’d been pretty aggressive in suggesting how important it has become (and is increasingly becoming), but I think I’ve probably been understating the case.
Now, I’ve stumbled (thank you fabled research department) on an article/presentation from Internet Retailer that not only highlights just how important mobile has become, but that asks some questions around what to do about it I probably would never have thought of. Actually, I know I would never have thought of them.
