A Follow-up on Pop-ups- Popping Up in Interesting Ways
In early 2015, I wrote “The Evolution of Marketing & the Future Retail Model.” It’s held up pretty well. In describing that retail model, I hypothesized about how pop-ups might be used.
“Retail presence might be in pop up tents, in vans or trucks, on blankets at beaches, in a lift at a ski resort, in stores, in people’s houses. No location would be permanent. You might end up with 400 stores, but none of them would be in the same place for more than, maybe, a week. Your “stores” would be wherever your customers wanted them to be. Maybe you announce where the stores are going to be. Maybe not. Maybe there are clues online.”
