jeff

The Potential Downside of Successful Brand Building in an Online World?

Branding, Ecommerce

Branding, they tell me, is all about building a relationship between a customer and a brand.  That customer, theoretically, will have a bias towards your brand that encourages less consideration of alternatives, more purchases and, hopefully, less price sensitivity.  That’s the theory anyway. It was, most of us would probably agree, a pretty good theory.  […]

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Good Things Happening at Spy.

Spy

You may remember that until a few months ago Spy, as a public company, was releasing the usual filings and I was analyzing them.  But they stopped releasing them and, though still public, its shares are now traded on the OTC pink sheets under the symbol XSPY. As I wrote every quarter, I always liked

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Preparing for Long Term Market Ambiguity; Zumiez’s April 30th Quarter

Zumiez

I’ve generally been a supporter of Zumiez’s strategy and believe they’ve done most things right.  So when I see them suffering right along with everybody else in a difficult (not nearly a strong enough word) retail environment, it really brings home to me just what we’re dealing with. The numbers first, then the strategic issues.

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Is Everybody Pursuing the Same Strategies? Deckers’ Year and Quarter

Deckers (Sanuk)

The quarter and year ended March 31st weren’t great for Deckers.  Mostly, you’ve probably noticed, they haven’t exactly been great for companies I’ve written about in general.  What somehow got my focus as I read Deckers’ 10-K was the continued and, indeed, increasing sameness of what all the public companies are saying. Let’s start with

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