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Perspective from Zumiez’s Conference Call on the Retail Environment. Oh, and Their Results for the Quarter.

As with most industry retailers, it’s not exactly a great time for Zumiez. Their October 31st quarterly numbers were disappointing. We’ll talk about those. But I want to spend most of this discussion on where, exactly, Zumiez’s is in the market and how CEO Rick Brooks describes and projects what’s happening in retail. The funny

Perspective from Zumiez’s Conference Call on the Retail Environment. Oh, and Their Results for the Quarter. Read More »

“Forget Shopping. Soon You’ll Download Your New Clothes”

Television was first demonstrated back in the 1920s. But it was really wasn’t until the late 1950s that it took off. I don’t think breakthrough technologies take 30 plus years to make it into the mainstream any more. Maybe it’s better to say that once they reach their tipping point, their adoption accelerates dramatically. Why?

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Abercrombie & Fitch’s October 31 quarter; Will it Be Enough to Try the Same Things as Everybody Else?

A&F (owner of the Hollister brand) had a pretty good quarter. I’m thrilled that their sales fell a bit and want to start by reminding you why I’d think like that (though they tell us it was mostly caused by exchange rates). Here we sit over retailed as an industry and a country with a

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Billabong Holds Its Annual Meeting; Progress and Headwinds

At Billabong’s annual meeting a couple of days ago, CEO Neil Fiske and Global Billabong Brand Manager Shannan North made presentations describing the company’s progress and challenges since the results for the year ended June 30 were announced in July. Let’s see what they said. It’s only been four months since the year’s results were

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Marketing and Positioning Matter. So Do Other Things. Skullcandy’s September 30 Quarter

The thing is, I really like Skullcandy’s marketing.  There is some commonality of message and attitude among their sponsored people (notice I don’t just say team riders) even when those people come from very different places and perspectives. I like it is because while they have, for example, sponsored surfers the message isn’t just about

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This Should Get Your Attention: Amazon Opens Its First Brick and Mortar Store

Unfortunately, I didn’t write that just to get your attention. It’s true. You can read all about it in this article. As you read it, please focus on what it says about Amazon’s goal in having the store. It’s all about gathering and using data, says the author. Retail today is about getting the right

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