Entries by jeff

Berrics Consumer Report

You know, I always assumed/took for granted that skateboards you bought at Walmart or other large discount chains were not too good. I have to admit though that sometimes I thought to myself that maybe they weren’t a bad idea for a first deck if somebody was starting out. To be clear, I’m way too […]

The Abercrombie & Fitch Story. What Went Wrong?

You have heard me say from time to time that companies get into trouble due to denial and perseverance in a period of change. I’ve also noted that it’s typically not the founder or executive who’s been in charge for a long time who can fix the problems. Their perception of the organization, relationships with […]

Mobile! Mobile! Mobile!

In some recent speeches and articles, I’ve been highlighting the growing importance of mobile to brands and retailers. I thought I’d been pretty aggressive in suggesting how important it has become (and is increasingly becoming), but I think I’ve probably been understating the case. Now, I’ve stumbled (thank you fabled research department) on an article/presentation […]

Tradeshows, Millennials and Other Hopefully Related Topics

SIA’s show in Denver last week was the third trade show I’ve been to this year (the only three I’ve been to, and that’s quite enough) where the millennial generation was discussed and analyzed and their importance acknowledged. You should know I was one of the people discussing them at a speech I made in […]

The Evolution Of Marketing & The Future Retail Model

Recently, some companies have said some intriguing things about the omnichannel and the relationship between brick and mortar and online (for the record, when I say “online” I’m including mobile devices). I’ve also read some interesting things about generational behavior that made me think about the future of brands and retail structure. It’s no surprise […]

Mobile- That’s What Matters

Last week at Surf Expo, I  made a speech where one of the things I highlighted was the importance of mobile.  I said, “How mobile influences brick-and-mortar sales is more important than what you sell online.”  I get back home and, low and behold, come across a presentation on just how dominant mobile is becoming […]