jeff

Trade Shows Again, Kind of

Following Vegas, in the last issue for the season of TransWorld Snowboarding Business, I wrote about trade shows and the issues we have with them. To make a long article short, I basically said, “We’re screwed!” Lot of people agreed with that, which was hardly a surprise. But I was bothered all spring and into early summer […]

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China- Whether We Like It or Not. What’s to Do?

 Okay, let’s review the rules.   1)            The consumer eventually gets what they want to the extent the market is capable of providing it. 2)            Companies do whatever they perceive will give them a competitive advantage, or at least let them survive. 3)            The less real differentiation there is among products in the same product

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Changes in the Skateboard Competitive Environment. Time to Run Your Business Differently?

It’s interesting how a handful of events and business trends seem to be converging in skateboarding at this time. They have, I think, the potential to change the industry and how it does business. The consumers, as always, will get what they want. For some companies- usually those willing to take a risk and do something a little

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Well, At Least It Can’t Be Any Worse Next Year; The Trade Show Schedule

The box on this page contains, as most of you are no doubt painfully aware, this year’s trade show schedule. Pretty intimidating. But of course it doesn’t include any key account presentations suppliers might have to make. Or regional shows. Or shoe shows, or bike shows, or toy shows or whatever other shows some suppliers and retailers might need

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Well, I Guess It’s a Recession; Perspective on an Economic Downturn.

It has been a while—ten years actually—since we endured the lastr ecession back in ’90/91. But business cycles are pretty much immutable.  What goes up must come down. “Regression to the mean” they call it in statistics.   Two things have me especially concerned about our current situation.  First, the economic rubber band is stretched

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What To Do in a Recession? Hint: “Nothing” is the Wrong Answer

I’m sure that everybody who was in the snowboard business during the 1990-91 recession liked that one better than we’re going to like this one. Assuming, of course, that you even noticed the one in 1990-91. Ah, those were the good old days- when suppliers and retailers could sell whatever decks they could manage to get their

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Potential Impact of War and Recession on the Snow Sports Industry; Relevant Statistics and Possible Strategies

We were looking at a recession before the September 11 attacks on the World Trade Center and the Pentagon and the tragedy raised the possibility (certainty in the minds of many) that the recession would be longer, deeper or both then it would otherwise have been. Economic activity has already rebounded since its nadir in the

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