jeff

Swell Raises $2 Million

Almost as soon as my article on surf industry internet models was finished, Swell shut down its Crossrocket site and then, on May 3rd, announced it had raised $2 million in bridge financing. I hate it when that happens. Rather than just throw up a press release that created more questions than it answered (see it

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Recession? You’re Kidding- Right? Please?

The NASDAQ stock market rocketed towards heaven for several years. Its decline has been equally spectacular. Four trillion dollars of value have been wiped out in a year. It’s matched its worst fall ever in percentage terms, but it’s done it in half the time. Should we be surprised? No. The statistical concept of “regression to the mean” is working like

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Benefiting from Recent Industry Initiatives; It’s Up to Each of You

By now, you should all have seen SIA’s study “Growing the Snow Sports Industry” and NSAA’s growth model for the resort business. They don’t claim that any industry initiative by a trade association is the salvation of the winter sports industry’s issues of participation and profitability. They say, if not exactly this way, “It’s up to each

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Tulips

I walked out of ASR feeling positive about skateboarding and its market and will discuss why below. Still, when things look too good to be true, it’s been my experience that they usually are and I’m as susceptible to the hype as the next person. Let’s start, then, with this cautionary tale from Edward Chancellor book “Devil

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“I Don’t Think We’re In Kansas Anymore, Dorothy.” Skate Retailers in the Lifestyle Market

Let me start by telling you, in no particular order, some things you already know.   1)            Margins on hard goods suck, but carrying them draws customers in and legitimizes you as a skate retailer. 2)            Truth be known, hard goods from different brands are pretty much the same. You may have some brand loyalties, but

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